ABOUT

same designer, bigger systems

THE STORY SO FAR

My journey began in industrial design, learning to create functional, aesthetically pleasing physical products. As I honed my skills, I became fascinated by the broader impact of design on user experiences, which led me into service design: optimising interactions and processes to enhance service delivery. Eventually my path took a digital turn into digital product design, blending traditional design roots with modern digital strategies, marrying creativity with business insight.

Years of navigating diverse design disciplines and collaborating with agile, cross-functional teams taught me how thoughtful design drives significant change. Whether crafting intuitive user interfaces or developing comprehensive strategies, my goal remains the same: to create solutions that simplify, delight and inspire.

Beyond the screen, I'm into photography, cooking and scuba diving, and always eager to discover new places and flavours through travel. Diving into new experiences, in work and in life, keeps me inspired.

Kenneth Yip

hello, that's me

Kenneth, away from the desk

FIELD INTERESTS

photography · cooking · scuba diving · travel

Kenneth, away from the desk
Kenneth, away from the desk
Kenneth, away from the desk

Experience

McKinsey & CompanyCurrent

Build by McKinsey

A global management consulting firm that helps organisations across industries drive strategic growth, operational efficiency and digital transformation.

  • Associate Design Director (Digital Specialist)Nov 2023 — Present
  • Senior Experience Designer (Sr. Digital Analyst)Aug 2022 — Nov 2023

AIA

Digital strategy, analytics and experience design

A leading pan-Asian life insurance group offering financial protection, wealth management and retirement solutions across multiple markets.

  • Senior UX Designer (Deputy Manager)Aug 2020 — Jul 2022

DBS

Consumer Banking Group, Consumer Deposits and Secured Lending

The largest bank in Southeast Asia, known for its digital innovation and comprehensive financial services across retail, corporate and investment banking.

  • UX and Strategic Designer (Associate)Aug 2020 — Jul 2022
  • UX and Strategic Designer (Analyst)Sep 2018 — Feb 2020
  • Customer Experience DesignerApr 2018 — Aug 2018

Association for Persons with Special Needs (APSN)

A social service agency in Singapore providing education, vocational training and employment support for individuals with mild intellectual disabilities.

  • Service Designer (Freelance contract)Dec 2017 — Apr 2018

Ministry of Manpower (MOM)

Co-lab (Behavioural Insights and Design Unit)

A government agency responsible for workforce policies, labour regulations and employment facilitation to support Singapore's economic growth.

  • Service Designer (Freelance contract)Aug 2016 — Feb 2017

Education

Master of Business Administration

Quantic School of Business and Technology

Mar 2020 — Mar 2021

Bachelor of Arts (Hons), Industrial Design

National University of Singapore

Aug 2014 — Jul 2018

Certifications

AI Essentials

Google

May 2024

Human Factors in AI

Duke University

May 2024

Digital Marketing & Growth Hacking

Hyper Island Asia

Feb 2021

Data-Driven Decision Making

Hyper Island Asia

Jan 2021

Adobe Analytics Business User

Adobe

Jan 2020

Certified Scrum Product Owner

Scrum Alliance

Nov 2019

Download the CV (PDF) →